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¿Porque es importante utilizar un profesional para vender su casa?

Jose Perez • July 12, 2018

Cuando un propietario decide vender su casa, obviamente ellos quieren el  mejor precio posible  con la menor cantidad de molestias. Sin embargo, para la gran mayoría de los vendedores, en realidad el resultado más importante es conseguir que la casa sea vendida.

Con el fin de lograr todos los tres objetivos, el vendedor debe darse cuenta la importancia de utilizar un profesional en bienes raíces. Nos damos cuenta de que la tecnología ha cambiado el comportamiento de los compradores durante el proceso de la compra de una casa. Según el  2016 Profile of Home Buyers & Sellers   de la  Asociación nacional de Realtors , El primer paso que  “….44 % de los compradores recientes tomaron en el proceso de comprar una casa fue buscar en línea las propiedades para la venta ”.

Sin embargo, el informe también reveló que  96 % de los compradores que utilizaron el internet al buscar una casa, compraron su casa a través de un agente de bienes raíces/corredor o el constructor o el agente del constructor . Solo 2 % compro su casa directamente del vendedor que el comprador no conocía.

Los compradores buscan una casa por internet, pero luego dependen de un agente para encontrar la casa que realmente ellos van a comprar (50 %), para negociar los términos de la venta (47 %) & el precio (36 %), o para que les ayude a entender el proceso (61 %).

La plétora de información ahora disponible ha resultado en un aumento en el porcentaje de los compradores que llegan a un profesional de bienes raíces para que “ conecte los puntos ”. Esto es obvio, ya que el porcentaje de los compradores en general, que utilizan un agente para comprar su casa, ha aumentado de manera continua desde el 69 % en 2001.

En conclusión,

Si usted está pensando en vender su casa, no subestime el papel que un profesional en bienes raíces juega en el proceso.

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